Embassy Theatre, aka Loew’s Embassy

Experience the sound of the Theatre Pipe Organ

7212 Bergenline Avenue,
North Bergen, N.J.


Loew’s Embassy – Note the statement “Mammoth Organ” on the Marquee

Embassy Theatre in the 1970’s promoting bingo & wrestling. Note “Building For Sale” banner

The Embassy Theatre, located in the Woodcliffe neighborhood of North Bergen, had an invitational unveiling on March 31, 1929, and opened to the public on April 1st.

A contemporaneous report in The New York Times says:

“In type of construction and interior decoration, the theatre closely follows the lines of the Italian Renaissance. It is a three-story structure of gray terra cotta. The ceiling of the auditorium is richly decorated with modeled plaster panels in polychromatic blending of Roman blue, crimson, and gold, while the side walls give the effect of highly polished Sienna marble. The Embassy is owned by the Theatres Development Corporation, of which Henry Botjer is president. The seating capacity is 2,500. Percy Viverttis was the architect and Henry G. Auf der Heide the builder.”

The theatre housed a 1928 3/13 Robert Morton Theatre Pipe Organ, with blower number 22654.

In June, 1930 Loew’s Theatres took over the operating lease, and the theatre became known as the Loew’s Embassy. It was operated by Loew’s for many years and was closed in late 1960’s. The venue was used in the 1970’s and 1980’s for wrestling matches and bingo. The back of theatre was demolished, but the lobby was kept, and is now offices.